[Guiding 4,000 employees through a merger announcement]
[Two sentences on the situation and what Craig did: the challenge, the audience, the approach.]
[Outcome: e.g. most staff said they understood what was changing and why within the first week.]
STRATEGY / STORY / INFLUENCEEST. [YEAR]
BLAISINGCRAIG
Clarity for the moments
that move you forward.
navigating change, growth & what’s next.
STRATEGY, WITH A HUMAN VOICE.
© 202601 / THE WORKGOOD COMMUNICATION CHANGES THE ROOM.
A CLEARER WAY THROUGH
Make the complex
feel clear. Make the
important resonate.
The right words do more than explain. They build trust, align people, and create momentum. Blaising Craig brings senior-level counsel and hands-on craft to the conversations that matter most.
02 / SERVICESWHERE I’M MOST USEFUL
Four ways I help
Most engagements start with one of these and grow from there. Open any of them for what the work usually involves.
Corporate & executive communications
Find the signal. Give leadership a voice people can trust.
[A short paragraph on how Craig works with CEOs and leadership teams: what problem they usually bring, and what changes once the work is done.]
- Leadership messaging and executive positioning
- Speeches, all-hands, and town halls
- Board and investor narratives
- Internal and external announcements
Change & transformation
Turn uncertainty into a story teams can see themselves in.
[A short paragraph on helping organizations through restructures, mergers, and new strategies, so people understand what’s changing and why.]
- Change narratives and rollout plans
- Merger and integration communications
- Manager toolkits and cascades
- Listening and feedback loops
Positioning & narrative
Make your next chapter unmistakably yours.
[A short paragraph on shaping the core story of a company, team, or launch, the one people repeat without being asked.]
- Messaging architecture
- Company and brand story
- Launch and announcement strategy
- Thought leadership programs
High-stakes moments
Steady counsel when the stakes are high and the path is not.
[A short paragraph on crisis and issues work: being the calm, experienced voice in the room when something has gone wrong or is about to.]
- Crisis and issues response
- Sensitive announcements
- Media preparation and briefing
- Scenario planning
03 / APPROACHHOW AN ENGAGEMENT RUNS
How we’ll work together
Every engagement is different, but the rhythm is the same: understand first, then decide what to say, then say it well.
Talk through your situation-
1
Listen
Conversations with the people who matter: who needs to hear this, what they believe today, and what’s really at stake.
[Week 1] -
2
Frame
Find the one idea everything else hangs from, and agree on it before a word of copy gets written.
[Week 2] -
3
Shape
Write, rehearse, and refine the words, the sequence, and the channels until it sounds like you on your best day.
[Weeks 3–4] -
4
Land
Be in the room, or on the call, when it counts. Then look at what moved and adjust what comes next.
[Ongoing]
04 / SELECTED WORKFULL CASE STUDIES ON REQUEST
Selected work
- [Financial services]
- [Healthcare]
- [Energy]
- [Technology]
- [Public sector]
- [Nonprofit]
[Repositioning a founder-led company for its next stage]
[Two sentences on the situation and what Craig did: the challenge, the audience, the approach.]
[Outcome: e.g. a single story adopted by leadership, sales, and recruiting.]
[Steadying a leadership team through a public issue]
[Two sentences on the situation and what Craig did: the challenge, the audience, the approach.]
[Outcome: e.g. trust held with employees and partners while the issue was resolved.]
05 / ABOUTTHE PERSON IN THE ROOM
BC
[Twenty] years of saying hard things clearly.
[For more than [X] years, Craig has helped leaders at [types of organizations] find the words for their most important moments.]
[A paragraph on his career path: where he started, the senior roles he held, and the kinds of situations he became known for.]
[A paragraph on why he went independent and what clients get working with him directly, without layers of agency staff.]
Career
- [Year]–now
Independent communications advisor
- [Year]–[Year]
[Role], [Company]
- [Year]–[Year]
[Role], [Company]
- [Year]–[Year]
[Role], [Company]
06 / IN THEIR WORDSCLIENT NOTES
“[Craig has a rare ability to find the one sentence that makes everything else make sense. He made our leadership team sound like ourselves, only clearer.]”
“[When the stakes were highest, Craig was the calmest person in the room, and the most useful.]”
“[He listened to everyone, then wrote something nobody else could have. Our people still quote it.]”
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